Apple also own its own hardware, operating system, applications and services, all tied together rather neatly with its new Cloud architecture. I have worked with a multitude of companies over the years and so many of their decisions are made by committees and by having to get approvals from one or more of their silo businesses before they can move ahead with something.īut Apple has one central executive committee that works together seamlessly to design products and make decisions about how the company moves forward.
There is another important way that Apple sets itself apart from its competitors the way the company is run and controlled. This has to be a very freeing feeling for Apple executives as they continue to put themselves in the driver’s seat by creating new products - and new categories of products - that have driven innovation in MP3 players, smartphones, tablets and computers over the years. So the first way Apple sets itself apart from the crowd is to “think different” and not let what others do impact the products or services Apple creates and brings to market.
Little did I know that this “Think Different” theme would eventually become a major marketing campaign for Apple as it worked to set itself apart from the rest of the PC vendors. In my notes from the event, I wrote that Apple clearly thought differently than the other PC vendors at the time.
Although Compaq’s first PC, which looked like a Singer sewing machine, did break the mold of past PCs, it was not long before Compaq started making PCs in square box designs that basically copied what IBM and others were doing with their PC designs.īut the Mac broke all conventional wisdom of what a PC should look like. And when it came to ergonomics, not much thought was given to design. In 1984, all computers were square boxes and most of them were painted battleship grey. ( MORE: Steve Jobs or Bill Gates: Who Will Be Remembered 50 Years from Now?) But as he famously got the Mac to say “hello” to us and started showing us how it worked, I began to realize that Apple did not think like the PC vendors I knew at the time.
My first reaction upon seeing it was that it didn’t look like any computer I had ever seen. I was sitting in the third row of De Anza College’s Flint Center when Steve Jobs unveiled the Mac in 1984. Of course, how the Apple works has changed over the years depending on who the CEO has been at the time, but there have been a few guiding principles that have driven the company. I have been covering Apple for 31 years now, and I have a pretty good feel for how Apple works. He contributes to the “ Big Picture ” opinion column that appears every Monday on Techland. , a technology industry analysis and market intelligence firm in Silicon Valley. However, there is a possibility that the company will bring a body temperature sensor this year.Follow Bajarin is the president of Creative Strategies Inc.
While Apple is spending millions on research and development, we are not expecting the company to bring a blood pressure or blood sugar sensor for the Series 8. But look out for major updates to activity tracking and faster chips across the board. I wouldn't expect any major new health sensors this year, besides the possible inclusion of the oft-discussed body temperature feature.
I'm looking for three new models this fall: an Apple Watch Series 8, an Apple Watch SE and an Apple Watch geared toward extreme sports. I think this year will be the biggest in the history of the Apple Watch since the original model. Gurman suggests that this year will be "the biggest in the history of the Apple Watch since the original model," even though there will no new sensors for health and fitness.ĭownload iOS 16 Beta, iPadOS, watchOS 9 Without Developer Account To be precise, the company will announce the updated Apple Watch SE, Apple Watch Series 8, and an entry-level Apple Watch which is presumed to be a 'rugged model. Apple to Launch Three Models of Apple Watch Series 8 With a Faster Chip and Enhanced Activity SensorĪccording to Bloomberg's Mark Gurman in his latest Power On newsletter, Apple is expected to launch three new models of the Apple Watch Series 8 later this year. Scroll down to read more details on the subject. Today, we have heard that the Apple Watch Series 8 will bring major updates to the Activity Tracker and a faster chip that will power all models. While a new boxier design was expected last year, it seems Apple will hold it off for some time. Apple launched the Apple Watch Series 7 with quite a handful of changes and a larger 41mm and 45mm display.